Is this for me?
Principles
Dates
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FAQ
Frequently Asked Questions Why are you offering this? Can I bring a friend? What is the BrainStore Partner Programm What should I do if I see it's not for me? My own challenge/question
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Make magic happen

Are you interested in change and innovation work? Would you like to take action in this fast moving world? Do you want to become part of BrainStore's network of Innovation Entrepreneurs?

Join us for the BrainStore training – a network learning experience. As a team from all walks of life, we empower each other. Together, we learn, experience, and experiment with BrainStore's tools and processes.

With the successful completion of the training, you can join our network as a BrainStore Partner.

The training starts on 25 August 2022 and lasts until 9 February 2023. The training consists of 12 training units (two and a half hours each) every second Thursday from 2:00 pm to 4:30 pm. The training will be conducted online.
Between the sessions, you will joyfully experiment and practice in self-organized teams.

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Is this for me?

Self-assessment for candidates

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Is this for me?

Self-assessment for candidates

How many times did you respond with yes?

🔲 Do you have the urge to improve things in life? One step at a time?
🔲 Are you a combination of a team player and lone performer?
🔲 Are you interested in a broad variety of topics?
🔲 Are you passionate about new forms of collaboration?
🔲 Do you feel comfortable in teams where multiple viewpoints are present?
🔲 Are you attracted to uncertainty? Interested in discovering unknown unknowns?
🔲 Do you have a "start-up spirit" in you?
🔲 Do you like working with language?
🔲 Do you like ongoing learning by doing?
🔲 Are you ready, willing, and able to include your own experience in the training process and shape the future of the BrainStore network?
🔲 Do the BrainStore purpose and Code of Conduct resonate well with you?

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Learn, experience, experiment!

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Learn, experience, experiment!

The twelve sessions training approach is based on the following pillars

1) Learn the basics!

Short, well-documented theoretical training sessions with plenty of background information and examples.
The focus lies on the processes and understanding the dynamics of change and innovation work. Shared challenges and questions of the participants are highly appreciated.

2) Experience!

Experience what you learned, ideally in real projects, as an active participant or member of an organizing team.

3) Experiment!

Launch your own experiments is the best way to learn fast and fail fast. Get support from BrainStore partners.

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The content

Content of the training

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The content

Content of the training

Key success factors of innovation work

Acquire a good briefing to get started with your innovation or change project
Compose a well-balanced community of participants
Motivate human beings for change and innovation work
Create ideas at the push of the button with the Idea Machine process
Design Road Maps

Improve innovation culture within your organization

Agile working principles
Roles in innovation work
Dealing with risks and fear
Creating a purpose and a code of conduct with a team

Discover unknown unknowns

Expanding the comfort zone
Explore unchartered territories
Discover the unknown unknowns

Innovation Entrepreneurship

How to earn money as an innovation entrepreneur
How to successfully apply the Pay-What-You-Wish principle
Setting up a BrainStore, creating offers and products
Sales and marketing as an innovation entrepreneur
Delighting customers as an innovation-entrepreneur by getting shit done
Managing your innovation business - the commercial part
Joining the BrainStore network

The training is based on the DNA of innovation, which the BrainStore team deciphered over the last 20 years. These are the underlying processes. These are the tools you will learn to use.

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What skills will you acquire?

Initiate innovation processes, support teams to create and implement ideas.

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What skills will you acquire?

Initiate innovation processes, support teams to create and implement ideas.

You will acquire the following skills, which you can apply within your organization, your community, or within the BrainStore network

Initiate change and innovation processes

Take the lead for topics you care about
Find customers - let customers find you
Build support and ownership for innovation projects
Generate revenue as an innovator

Support teams to come up with good ideas

Focused
Efficient
Inspiring

Support teams to implement good ideas

Straightforward
Agile
With good risk assessment

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Next Dates - Schedule

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Next Dates - Schedule

Onboarding Sessions - take place every second week on Thursdays from 2 pm - 4.30 pm Central European Time. Starting 25 August 2022 until 9 February 2023. Training sessions take place online in the BrainStore-Lobby. Between every session, there are individual tasks and experiments! Time required for entire onboarding: an average of one day a week.

Session 1 - 25 August 2022 - Overview

Training outline
Purpose
Code of Conduct
Innovation Mindset
The DNA of Innovation

Session 2 - 8 September 2022 - Process how to initiate Innovation Projects

Within organizations
Outside of your organization
Embrace opportunities
How BrainStore can create value

Session 3 - 22 September 2022 - Process how to Acquire a Briefing

Get the framing of the briefing right
Briefing interview, briefing structure

Session 4 - 6 October 2022 - Process Community Composition

Why different viewpoints matter
Who to involve
How to create a good mix of participants
How to motivate
How to build buy-in for change and innovation work

Session 5 - 20 October 2022- Process IdeaMachine I (Amassing to Like)

From the briefing to the brainstorming questions
Creative process amassing to like
Theoretical background and practical examples

Session 6 - 3 November 2022 - Process IdeaMachine II (CriteriaScan to Roadmap)

From a good set of ideas to an action plan in the form of a roadmap

Session 7 - 17 November 2022 - Overview & Joker-Topic

Code of Conduct
Purpose
The DNA of Innovation
Mindset
Joker topic

Session 8 - 1 December 2022 - Agile working

From push to pull
From function to roles
Working in cycles - driven by the purpose

Session 9 - 15 December 2022 - How to delight customers

How to make customers happy and have a good time doing so
Working with cliffhangers

Session 10 - 12 January 2023 - Back-office and Admin as an Innovation Entrepreneur

BrainStore support for back-office and admin
How to focus on people and content

Session 11 - 26 January 2023 - Marketing as an Innovation Champ (Store, Webshop etc)

How to find customers - how to stay in touch

Session 12 - 9 February 2023 - Joker Topic, Graduation Party

Graduation party
Joker Topic

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Ongoing or Ad-Hoc?

Ongoing if you want to become a BrainStore partner - ad-hoc for guests (specific topics).

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Ongoing or Ad-Hoc?

Ongoing if you want to become a BrainStore partner - ad-hoc for guests (specific topics).

If you want to become a BrainStore partner...

If you're aspiring to become a BrainStore partner: participate in the entire training and get all you need to start.

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AdHoc: If you are interested in building blocks or special topics

Join as a guest based on the PWYW-principle.

Opportunities will be announced via the BrainStore Offers Page

Next Dates - Schedule

Learn more...

Apply now - download the flyer

Apply online now

Learn more...

Apply now - download the flyer

Apply online now

Frequently Asked Questions

What participants want to know...

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Frequently Asked Questions

What participants want to know...

Frequently asked questions

Why are you offering this?

When the pandemic started in 2020, the BrainStore core team was able to - for once focus on the important and not only on the urgent. This led to important reflections and discussions on what unites us as BrainStore partners: we developed the purpose of our network-related activities and revised our Governance.

The pandemic also challenged us to find alternatives to our in-person workshops. How can we bring the proven, inspiring, highly efficient BrainStore workshop experience into the digital world and allow for powerful interactions? We had been creating powerful digital tools to manage the flow of content - but they were focused on the activities of the organizing team.

The development of the BrainStore Lobby (tough and challenging and bumpy at times) allow us to combine in-person and online experiences in ways we could never have imagined.

Now that these two vital steps are concluded, we are ready, willing, and able to welcome new partners into our network!

Can I bring a friend?

Yes, you can invite friends to selected sessions - however, they need to apply as guests.

What should I do if I see it's not for me?

If you see that the training is not for you, you can leave at any time. However, if you've got to participate in an experience of experiment with others, please exit respectfully and don't abandon the boat. You commit to reflect on the value the training provided to you and to set a fair price based on the "Pay-What-You-Wish"-Principle.

What is the BrainStore Partner Programm

Learn about the partner program

Access the BrainStore Partner Page

My own challenge/question

When can I start?

Ideally you start at the beginning of a onboarding cycle. Nevertheless, you can start at any time and catch up on the missed session during the new season. Please find the schedule here:

Why Online?

We offer this training-program online to make it accessible to a wide range of people from various corners of the world.

What if I miss a session?

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What if I miss a session?

Participate in next session set

You can follow up with the session in the next training season (Spring 2023)